Proprio oggi mi confrontavo con un'amica (e collega) sulla qualità e, più in generale, sull'uso delle storie in pubblicità.
Just today I compared myself with a friend (and colleague) about the use of storytelling in advertising.
I struggle to maintain a technical point of view, becouse empathy catch my reason. Good for the agency. This campaign works good! Good for me. As my friend pointed, probably I'm really passionate to my job. Well, I'm doing it again! Here you are, Tale. A design Korean brand which associates a story to each new object. The latest is Glass Moon, a ceramic glass which reproduces lunar phases. Poetic, but my favorite remains Woodpecker, a notebook, which doesn't forget where paper comes from. Find your favourite tales!